Renata Tupy

Canva World Tour

The Canva World Tour is Canva’s AI go-to-market engine and the tentpole event that brings its community into a new era. Canva takes the latest launches on the road, with in-person workshops, community events and free Design School courses in cities around the world, all with one mission: to bring design education to everyone.

ROLE: Creative Lead, Campaign: with hands-on design and art direction
TEAM: Canva Creative Team

Canva World Tour key visual: Around the world in 31 days. One month, one million people, one epic finale
People from around the world standing on a globe
Coming soon to a city near you: bus stop poster

Meet the Brandwagon

Part road trip, part masterclass. The Brandwagon (Brandy for short) toured the U.S. as a pit stop for people to sharpen their design skills, get certified through Design School and take home a spark of inspiration, aka cute merch. Daily content drops shared the energy with the global community, and filled our DMs with requests to bring Brandy to their city next.

The Brandwagon bus set up as a pop-up classroom
The Brandwagon with its rainbow stairs in the city People designing on laptops at the Brandwagon
Hands picking Canva pins and merch Imagine a world of learning merch box
Canva World Tour posters for New York and beyond

Keep learning

A full lifecycle email journey kept the momentum going around the tour, from city invitations and Design School courses to celebration emails for every milestone. Animated emoji headers brought each achievement to life, in the inbox and in the app.

The secret to portfolios that get you the gig Learn it. Save it. Share it! social post in blue Forget manual resizing. There’s a faster way.
Still using AI like a chat box? social post Want to learn how? AI Essentials course post with a certificate Learn how to do it all with the free AI Essentials course

Everything good was once imagined

The tour closed with a keynote beamed live from The Dome in Sydney, a conversation about imagination and why it might be the most important skill we have. Inspired by late-night talk shows, jazz clubs and Canva’s rainbow of colours, the multi-stage experience launched nine new features, all shaped by the community’s own wishes.

Crowds arriving at The Dome in Sydney Happy Designing on stage at the Sydney keynote

The world showed up

The goal was to train one million people. Ambitious? Absolutely. But when you show up for your community, they show up for you, and then some.

Three presenters on stage at the Sydney keynote
2.7Mtrainings
People designing on laptops at the Brandwagon
171Msocial reach
Attendees swapping treats at the Canva snack wall
6.2Mkeynote views
Hands picking Canva keychains and merch
38Mpage views
A presenter in a pink sequin suit on stage