Canva Design Trends
Make it real, make it yours

Every year, Canva’s Design Trends report reveals the looks set to shape the year ahead. For 2027, we turned it into a campaign about self-expression: five trends, each one a creative personality, inviting everyone to find the trend that feels most like them and make it real in their own way.

ROLE: Creative Lead, Campaign: with hands-on design and art direction
TEAM: Canva Creative Team

Find your creative type

A daydreamer, a nostalgia lover, a maker or a rule-breaker? Each trend was framed as a creative personality, with its own mood, colour palette and fonts, collected in a Design Trends binder that worked like a personality quiz for 2027.

From the screen to the real world

Design Trends was all about making the trends your own. The campaign invited people to find the trend that felt like them, make it theirs, and take it off the screen and into the real world, then bring the real world back into their designs.

A toolkit for every channel

A full campaign toolkit took the trends across the newsroom, web, email and social, with design assets ready for every team to use.