Renata Tupy

Tavi Couture
Bridal Campaign

A tactile love letter to subtle beauty. A bridal campaign designed to highlight pieces that are crafted slowly and intentionally. Photographed on the sandstone edge of the sea at sunset, then built a campaign around how those moments felt: soft, certain and a little bit magic.

ROLE: Photography, art direction, concept, design
CLIENT: Tavi Couture

Collage of Tavi Couture bridal photographs on the sandstone coast
Launch email: The loudest yes is the quiet one Email: Every dress has a back story Email: Radiant, together, forever

Softly spoken, impossible to miss

Display and social ads for the places brides-to-be already go to dream, from editorial sites to feeds and stories.

Instagram feed ad: Sculpted by the Sea Instagram story ad: Sculpted by the Sea
Leaderboard banner mocked up on brides.com
Half page banner mocked up on brides.com
MPU banner mocked up on brides.com

The moment you open the box

The campaign doesn’t end at checkout. Three A5 cards carefully packed in with every dress: a thank you, a care guide and one to pass on to the next bride.