Renata Tupy

H2 COCO — A TASTE OF SUMMER

Australians don't wait for summer. They live for it. A Taste of Summer bottled that feeling for H2coco: sun-bleached colour, ice-cold fruit and a playful voice that made a coconut water brand the most refreshing thing in the feed, and then everywhere else.

ROLE: Creative Direction, Photography and Design
CLIENT: H2coco (direct)

H2coco A Taste of Summer social post H2coco A Taste of Summer social post
H2coco A Taste of Summer social post
Go with your gut animated post H2coco A Taste of Summer social post
H2coco A Taste of Summer social post H2coco A Taste of Summer social post H2coco A Taste of Summer social post
H2coco A Taste of Summer social post H2coco A Taste of Summer social post

Behind the brief

The brief

H2coco had a delicious product and big plans for their new flavour launches: they wanted a look as fresh as what's in the bottle, and a toolkit their team could keep running with.

The insight

People don't reach for coconut water just because of the nutrition panel. They reach for a feeling: salt in your hair, sand on the car floor, the first swim of the day. So we stopped selling a drink and started selling summer.

THE IDENTITY

Pink guava, crushed ice and full sun. A palette that tastes as fresh as it looks, and a voice cheeky enough to make healthy sound like the best part of your day, not a chore.

The craft

Small budget, big appetite. I art directed, shot and designed around 120 photo and video assets: a ready-to-post library the H2coco team could remix and build on in house. It launched across paid and organic social, their ecommerce site, digital campaigns and EDM.