Art direction, Photography and copy created for BMW Australia’s instagram account for the launch of the new BMW X3 M-series.
Demographics: 25-44 years old Sydney siders, creative / sporty.
Use of natural lifestyle images, that told the story of a group of friends on a road trip around the coast / glimpse into their everyday adventures. Focused on the Australian surf Lifestyle showcasing an overview of the vehicle features well as the experiences and feelings the ALL NEW BMW X3 - M series could bring.
• Images inspire freedom, happiness, adventure, friendship (safe / comfort) .
• Details of vehicle features: self parking, sun-roof, spacious boot, special wheels.
Project also appears in BMW’s Instagram: :
Agency: Ogilvy Australia